When creating products such as body washes and lip tints, 100% Pure sought out to create products that not only smelled and performed great, but were also 100% natural and free of chemicals and unhealthy toxins. The reason 100% Pure products smell delicious is because the fragrances are real fruit aromas and oils. The products are never diluted with water, alcohol, thickeners, emulsifiers, or fillers of any kind. Instead, 100% Pure products are totally concentrated, which means they are most effective. Feel good about what you are putting on your body.